Bewdy Guru Privacy Policy

Last updated: 4 October 2026

Our commitment to your privacy

At Bewdy Guru, we believe your skin data is personal.

Our technology is designed to help you better understand your skin by measuring, tracking and interpreting skin biometrics over time. We recognise that this information can be sensitive, which is why protecting your privacy and giving you transparency over how your information is used is fundamental to the way we build Bewdy Guru.

This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, when it may be shared, and the choices you have regarding your information.

By using the Bewdy Guru device, app, website or related services, you acknowledge the practices described in this Privacy Policy.

1. About this Privacy Policy

This Privacy Policy applies to personal information handled by Bewdy Guru [insert legal entity name] ("Bewdy Guru", "we", "us" or "our") when you:

  • visit our website;
  • create a Bewdy Guru account;
  • purchase or use a Bewdy Guru device;
  • use the Bewdy Guru mobile application;
  • use a Bewdy Guru subscription or digital service;
  • complete skin scans or assessments;
  • add products, routines, photographs or other information to your account;
  • interact with our customer service or marketing communications; or
  • otherwise interact with Bewdy Guru.

For Australian users, we handle personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and Australian Privacy Principles where they apply to us.

As Bewdy Guru expands internationally, additional privacy rights may apply depending on where you live.

2. Information we collect

The information we collect depends on how you interact with Bewdy Guru and which features you choose to use.

Account and contact information

When you create an account, make a purchase or communicate with us, we may collect information including:

  • name;
  • email address;
  • phone number;
  • date of birth or age range;
  • shipping and billing address;
  • account identifiers;
  • login and authentication information; and
  • communication preferences.

Skin and device data

When you use the Bewdy Guru device and app, we may collect measurements and information generated through your use of the device.

Depending on the capabilities of the device and services available to you, this may include:

  • skin hydration measurements;
  • skin oil or sebum measurements;
  • skin barrier-related measurements;
  • measurements produced by sensors incorporated into the device;
  • scan date, time and frequency;
  • scan location on the face or body;
  • device and sensor information;
  • scan quality information; and
  • other skin-related measurements supported by current or future Bewdy Guru devices.

We may also use these measurements to generate calculated or derived information such as:

  • Hydration Score;
  • Sebum Score;
  • Skin Balance;
  • Barrier Strength;
  • Dehydration Risk;
  • Oil Variability;
  • Post-Cleanse Rebound;
  • Routine Impact;
  • Routine Consistency;
  • Seasonal Sensitivity;
  • Breakout Likelihood or similar predictive insights;
  • trends and changes in your skin over time; and
  • other personalised skin insights.

Some skin-related information may constitute health information or other sensitive information under applicable privacy laws. Where required, we will obtain your consent before collecting or processing this information.

Information you provide about your skin

You may choose to provide additional information to improve your Bewdy Guru experience, such as:

  • skin type;
  • skin concerns;
  • skincare goals;
  • sensitivities;
  • breakouts;
  • lifestyle information;
  • routine information;
  • notes and tags;
  • responses to questionnaires; and
  • other information you choose to provide.

Routine and Shelfie information

If you use features that allow you to build a skincare routine or digital product collection, we may collect:

  • products you use;
  • brands you use;
  • product categories;
  • when and how often products are used;
  • routines you create;
  • changes you make to your routine;
  • product ratings or feedback; and
  • relationships between product usage and changes in your skin measurements.

This information allows Bewdy Guru to help you understand how your routine may relate to changes in your skin over time.

Photos and user-generated content

If you choose to upload photographs or other content, we will process that information to provide the feature you have requested.

We will not use identifiable photographs of you in advertising or marketing without your permission.

Purchase and payment information

When you purchase a Bewdy Guru device, subscription or other product or service, we may collect information including:

  • products purchased;
  • transaction history;
  • billing information;
  • delivery information;
  • subscription status; and
  • payment-related information.

Payments may be processed by third-party payment providers. Bewdy Guru may not directly store complete payment card details.

Website, app and technical information

When you use our website or app, we may automatically collect information such as:

  • IP address;
  • device type;
  • operating system;
  • browser type;
  • app version;
  • device identifiers;
  • approximate location derived from your IP address;
  • pages or features viewed;
  • interactions with our website or app;
  • session information;
  • crash and diagnostic information; and
  • cookie and analytics information.

3. How we collect information

We generally collect information:

  • directly from you;
  • through the Bewdy Guru device and its sensors;
  • through the Bewdy Guru app;
  • through our website and online store;
  • when you communicate with us;
  • automatically when you interact with our digital services;
  • from service providers acting on our behalf; or
  • from third-party services that you choose to connect with Bewdy Guru.

Where practical and appropriate, you may interact with us anonymously or using a pseudonym. Certain services, such as maintaining an account, purchasing a device or accessing personalised skin insights, may require us to identify or authenticate you.

4. Why we use your information

We may collect, hold, use and disclose personal information to:

Provide the Bewdy Guru experience

This includes operating the device and app, processing skin measurements, maintaining your account and displaying your results.

Generate personalised skin insights

We may analyse your measurements, routines, products and other information to identify patterns and provide personalised insights about your skin.

Track your skin over time

Bewdy Guru is designed to help you understand change rather than relying on a single measurement. We therefore process historical measurements to identify trends and compare your results over time.

Understand routine and product impact

Where you provide product and routine information, we may analyse relationships between that information and your skin measurements to help you understand how your skin changes alongside your routine.

Improve our products and technology

We may use information to develop, test, validate and improve our devices, sensors, algorithms, software, scoring systems and services.

Where possible and appropriate, we use aggregated or de-identified information for these purposes.

Develop algorithms, AI and predictive features

Bewdy Guru may use statistical models, algorithms, artificial intelligence and machine learning to analyse skin data and provide insights, recommendations and predictions.

These systems may analyse information such as skin measurements, historical trends, routines, product usage and information you provide to identify patterns relevant to your skin.

Bewdy Guru's insights are designed to support beauty and skincare decisions. Unless expressly stated otherwise, they are not medical diagnoses or medical advice and should not be used as a substitute for professional medical care.

Process orders and subscriptions

We use information to process payments, fulfil orders, manage subscriptions, provide delivery updates and administer purchases.

Provide customer support

We use information to respond to questions, troubleshoot issues, process returns and provide support.

Communicate with you

Subject to your preferences and applicable law, we may send service communications, product updates, educational content, offers and marketing communications.

Maintain safety and security

We may process information to detect fraud, prevent misuse, secure accounts, investigate security incidents and protect Bewdy Guru and its users.

Meet our legal obligations

We may use or retain information where reasonably necessary to comply with applicable laws, regulations, legal processes, tax obligations or enforceable government requests.

5. Skin data, research and the Bewdy Guru data platform

One of Bewdy Guru's goals is to improve the understanding of how skin changes and how skincare products and routines perform in the real world.

We may use aggregated and/or de-identified information derived from users to:

  • identify broad skin trends;
  • study relationships between routines and skin measurements;
  • understand product performance;
  • conduct research and statistical analysis;
  • improve our algorithms and scoring systems;
  • develop new products and services;
  • produce industry insights; and
  • collaborate with research, beauty, retail or technology partners.

Where information has been appropriately de-identified so that it is no longer reasonably capable of identifying you, we may use that information for research, analytics, commercial insights and product development.

Bewdy Guru may in the future offer aggregated or de-identified insights to brands, retailers, research organisations or other partners.

We do not provide partners with identifiable individual skin profiles for their independent marketing purposes without your consent.

Where a research project requires identifiable or sensitive personal information beyond the purposes described in this Privacy Policy, we will seek any additional consent required by applicable law.

6. Product recommendations and commercial relationships

Bewdy Guru is designed to provide an independent platform for understanding your skin.

The app may recommend or display skincare products based on information such as your skin measurements, goals, routine or preferences.

Some products displayed through Bewdy Guru may be associated with affiliate arrangements, sponsorships or other commercial relationships.

Where appropriate, we will clearly identify sponsored or commercial content.

We do not allow a brand to purchase access to your identifiable individual skin data simply so that it can target you with advertising.

7. When we share personal information

We do not disclose personal information simply because another company wants access to it.

We may share information in the circumstances described below.

Service providers

We may use trusted service providers to help us operate Bewdy Guru, including providers of:

  • cloud infrastructure and data hosting;
  • app development and software infrastructure;
  • analytics;
  • payment processing;
  • ecommerce;
  • fulfilment and shipping;
  • customer support;
  • communications;
  • cybersecurity; and
  • professional services.

These providers may process personal information only to perform services for us and subject to appropriate contractual, privacy and security requirements.

Partners you choose to connect

If Bewdy Guru introduces integrations with third-party apps or services, you may choose to share information with those services.

Where sharing is optional, we will ask for your permission before establishing the connection.

Once information is provided to a third party at your direction, that third party's privacy policy may govern its subsequent use.

Business transactions

If Bewdy Guru is involved in a merger, acquisition, financing, restructuring, sale of assets or similar corporate transaction, personal information may be disclosed as part of that process subject to appropriate confidentiality and privacy protections.

Legal and safety requirements

We may disclose information where required or authorised by law, court order or other valid legal process, or where reasonably necessary to protect the rights, safety and security of Bewdy Guru, our users or others.

8. We do not sell your identifiable skin data

Your individual skin profile should work for you.

Bewdy Guru does not sell your identifiable individual skin measurements or skin profile to beauty brands, retailers or data brokers for them to independently market products to you.

As described above, Bewdy Guru may use and commercialise aggregated or appropriately de-identified insights generated from our platform, including insights relating to skin trends and product performance.

This distinction is important: our data platform may create commercial value from patterns across data, without providing partners with an identifiable individual's private skin profile.

9. Artificial intelligence and automated analysis

Some Bewdy Guru features may use algorithms, machine learning or artificial intelligence to:

  • interpret measurements;
  • calculate scores;
  • identify trends;
  • compare measurements over time;
  • evaluate routine impact;
  • generate recommendations;
  • identify potential skin patterns; and
  • provide predictive insights.

These outputs are generated from available information and may not always be accurate.

Bewdy Guru does not intend these systems to make legal, employment, credit, insurance or other similarly significant decisions about you.

We continually evaluate and improve these systems as our technology and datasets develop.

10. Cookies and analytics

Our website and app may use cookies, software development kits and similar technologies to:

  • operate our services;
  • remember preferences;
  • understand how our services are used;
  • diagnose technical issues;
  • measure marketing performance; and
  • improve user experience.

Where required by law, we will provide appropriate choices regarding non-essential cookies and tracking technologies.

11. Marketing

If you choose to receive marketing communications, we may contact you about Bewdy Guru products, services, content, launches and offers.

You can unsubscribe from marketing emails using the unsubscribe link included in those communications or by changing available communication preferences.

You may still receive essential service communications relating to your account, purchases, privacy, security or subscriptions.

12. Data storage and international transfers

Bewdy Guru may use technology and service providers located in Australia and overseas.

As a result, personal information may be processed or stored outside Australia.

Where personal information is disclosed to overseas recipients, we will take reasonable steps required under applicable privacy law to protect that information.

[Before publication: insert the countries in which Bewdy Guru's principal cloud, development, analytics and other data-processing providers are located where practicable.]

13. How we protect your information

We take reasonable technical and organisational measures designed to protect personal information against misuse, interference, loss and unauthorised access, modification or disclosure.

Depending on the nature of the information and systems involved, these measures may include:

  • encryption;
  • access controls;
  • authentication controls;
  • secure cloud infrastructure;
  • monitoring and logging;
  • data minimisation;
  • de-identification or pseudonymisation;
  • restricted employee and contractor access; and
  • security review and testing.

No digital system can be guaranteed to be completely secure, but we continually assess our safeguards as Bewdy Guru develops.

14. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to provide our services, maintain appropriate business records and meet legal obligations.

Different categories of information may have different retention periods.

When personal information is no longer required, we will take reasonable steps to delete or de-identify it, subject to applicable legal requirements and legitimate retention needs.

Aggregated or appropriately de-identified information may be retained for longer periods where it can no longer reasonably identify you.

15. Your privacy choices and rights

Depending on where you live, you may have rights in relation to your personal information.

These may include the ability to:

  • request access to personal information we hold about you;
  • request correction of inaccurate or incomplete information;
  • withdraw certain consents;
  • manage marketing preferences;
  • request deletion where applicable;
  • request information about how your data is being used; and
  • make a privacy complaint.

Some requests may be subject to legal exceptions or limitations.

Where technically available, we may also provide in-app tools that allow you to manage aspects of your information directly.

16. Withdrawing consent

Where we rely on your consent to collect or use sensitive information, you may withdraw that consent subject to applicable law.

Withdrawing consent may mean that we can no longer provide features that depend on that information.

For example, if Bewdy Guru requires skin measurements to generate personalised skin insights, withdrawing permission for us to process those measurements may prevent those features from functioning.

Withdrawal of consent does not necessarily require us to reverse processing that lawfully occurred before consent was withdrawn.

17. Children and young people

Bewdy Guru is not intended for use by children under [insert minimum age] without the involvement and consent of a parent or legal guardian where required.

We do not knowingly collect personal information from children in circumstances where we are not legally permitted to do so.

If you believe a child has provided personal information to Bewdy Guru contrary to these requirements, please contact us.

18. Third-party services

Our website or app may contain links to third-party websites, products or services.

Bewdy Guru is not responsible for the privacy practices of independent third parties. We encourage you to review their privacy policies before providing personal information.

19. Accessing or correcting your information

You may request access to personal information Bewdy Guru holds about you or ask us to correct information that you believe is inaccurate, incomplete or out of date.

We may need to verify your identity before completing a request.

In some circumstances, applicable law may allow us to refuse or limit access. If this occurs, we will provide an explanation where required.

Requests can be submitted using the contact details below.

20. Privacy complaints

If you have a question or concern about how Bewdy Guru handles your personal information, please contact us.

We will review privacy complaints and aim to respond within a reasonable period.

If you are located in Australia and are not satisfied with our response, you may also have the right to contact the Office of the Australian Information Commissioner (OAIC).

21. Changes to this Privacy Policy

Bewdy Guru will continue to evolve, and our privacy practices may evolve with it.

We may update this Privacy Policy from time to time to reflect changes to our technology, services, business model or legal obligations.

When we make material changes, we will take reasonable steps to notify users, which may include providing notice through the Bewdy Guru app, website or email.

The date at the top of this Privacy Policy indicates when it was most recently updated.

22. Contact us

If you have questions, privacy requests or complaints, please contact:

Bewdy Guru [insert legal entity name]

Email: [insert privacy/contact email]

Address: [insert registered/business address]

Australia

Privacy enquiries: [insert privacy email]